Widely regarded as a rising star in college athletics, Will Baggett is the bestselling author of The Blueprint for a Successful Career: A Foundation for Developing Young Professionals and a highly sought-after speaker, having presented on topics ranging from professional presence to leadership and organizational culture. Will also formally serves as a professional development contributor to Front Office Sports and CollegeAD.com.
In August 2017, Will joined the College Football Playoff staff after working in brand management with IMG College Licensing for two years. Before joining IMG, Will interned with the Chick-fil-A Peach Bowl in events and football operations.
During graduate school, Will served as a graduate assistant for the American Football Coaches Association, as well as an athletic performance coach. He assisted in leading training programs and character development initiatives for student-athletes ranging from women’s tennis to football.
Featured as a Millennial Leader by millenialeadership.com in spring 2017, Will went on to launch the acclaimed Emergent Executives. Using interactive exercises, Emergent Executives’ Executive Image program brings cutting-edge instruction in the areas of personal branding, organizational etiquette, and the art of speaking without speaking using non-verbal skills. Will is a member of the The Brooks Element Evolve Speaker Group and brings his knowledge and skills to provide the Executive Image program.
In fall 2017, Will founded the Conference Connection Series in collaboration with the Big 12 Conference, Conference USA, and the College Football 150th Anniversary to provide the young professionals of North Texas with opportunities to build relationships and develop professionally.
A Mississippi native, Will earned a bachelor’s degree in Exercise Science from Ole Miss and a Master’s in Sport Management from Baylor University. He is the founder of the Baylor Sport Management Association and was named the 2013-14 Outstanding Graduate during his final year of study.