Kelly Brooks founded The Brooks Element in 2019. He has over twenty-five years of experience in higher education and athletics. Kelly is passionate about facilitating opportunities for individuals and organizations to produce positive transformation in their lives and the lives of others.
Kelly has been a member of Forward Progress Athletics Consulting, located in Castle Rock, CO, for over five years. As the Director of Business Development, he led initiatives to grow and support new and existing business relationships. He also managed a portfolio of institutional clients regarding the planning of professional development activities, training courses, seminars and workshops for staff and student-athletes. He continues to consult for Forward Progress in the areas of business development and revenue generation.
Kelly dedicated nearly eight years of his career at the NCAA national headquarters in Indianapolis, IN. In his role as NCAA Director of Academic and Membership Affairs, he managed the waiver process of NCAA Bylaws in NCAA Divisions I, II and III. He also provided research and analysis of current NCAA Bylaws to recommend rule changes.
Kelly spent time as the Associate Commissioner for the Southwestern Athletic Conference office, an NCAA Division I conference located in Birmingham, AL. There, he provided daily management for the conference office’s internal operations. Additionally, he was the conference sport administrator for football, baseball and men’s and women’s basketball, as well as responsible for coordinating the conference championships in those sports.
As the Director of Student-Athlete Development at Xavier University in Cincinnati, OH, Kelly coordinated the opening of Xavier’s first Student-Athlete Academic Support Center and supervised the center’s staff and student workers.
While serving as an Assistant Basketball Coach at the Mississippi University for Women, Kelly received his B.S. in Mathematics. He continued his coaching career as an Assistant Basketball Coach at the University of Alabama, Tuscaloosa, where he also received his M.A. in Higher Education Administration.
Kelly and his wife Regina are the parents of two wonderful daughters. Kelly is a native of Starkville, MS, and also currently enjoys his role as an Adjunct Professor at Alcorn State University, a Historically Black College and University in his home state.